blogging, podcasting, internet audio

backlinks

For any web page to be ‘ranked’ in the search engines and attract searchers it’s essential it has backlinks. Backlinks have three key properties, the web page from which the backlinks are derived, the anchor text of the backlinks and the content of the page to which the backlinks sends the visitor to.

The quantity of backlinks

The quantity of backlinks to a page is one of the factors the search engines take into account when deciding how to position the page in the results displayed to the searcher.

The origin of the backlinks

The source of a backlink can pass authority and indeed visitors to the page to which it points. But ‘votes’ cast via backlinks from trusted or authoritative pages to a page have greater influence over the search engines perception of this page than backlinks originating from pages with lower ‘trust’ or authority. Great examples of trusted sources of backlinks carrying higher authority are pages belonging to education (.edu) and government (.gov) web sites..

Google Page Rank

Backlinks from web pages with high page rank (a value given by Google to each page that it has observed over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.

The ‘anchor text’

Just like a label, the backlink anchor text has influence over the search engines valuation of the backlink. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for results related to ‘parenting’ than if the backlink was labeled ‘babycare’.

Common problems

It’s not unheard of for newbies to confuse the quantity with the quality of backlinks and become quickly frustrated by their lack of progress Having a significant number of backlinks to your page doesn’t necessarily mean the search engines will view your page as relevant.

How to manufacture backlinks

So let me tell you my fail safe approach for getting backlinks that will make the search engines love you and bring the right type and appropriate traffic to your web site.

1. Initially you should focus on choosing the right keywords.
2. I always set out to put together a keyword cloud.
3. I always start with a single primary keyword or key phrase which has substantial visitor traffic.
4. The fastest and cheapest method to find out how much traffic a keyword or key phrase is getting is to use the Google keywords discovery tool.
5. The Google tool builds a list of keywords related to my main keyword and from this list I create my cloud.
6. I then generate content in the form of articles and videos containing backlinks with the right ‘anchor text’ to my ‘money’ or ‘target’ page and disperse these to the various directories.
7. My golden rule is to write content that will attract traffic and persuade them to follow the backlinks to my money pages as well as send backlinks.

eyesee Uncategorized Anchor Text, backlink, backlinks, Education Edu, Education Gov, google, Google Web, Gov Web, internet marketing, Key Properties, link building, Newbies, Page Doesn, Page Rank, Parenting, Perception, search engine marketing, Search Engine Visibility, Search Engines, Searcher, seo, Target, Traffic Building, Web Page, Web Pages