blogging, podcasting, internet audio

back links

Backlinks often called ‘inbound links’ are key to the visibility of your web pages in the search engines and attracting visitor traffic. To understand backlinks there are three elements you need to consider, the source from which the backlinks originate, the anchor text of the backlinks and the content of the page to which the backlinks sends the visitor to.

The amount of backlinks

The number of backlinks to a page is one of the factors the search engines consider when deciding where to position the page in the results displayed to the searcher.

The source of the backlinks

Backlinks are very similar to votes with different ‘rights’ that relate to where they originate from So it follows that pages with backlinks from ‘trusted pages will receive better consideration from the search engines. Pages from sources such as educational (.edu) or government (.gov) sites naturally posess more trust and authority.

Google Page Rank

Backlinks from web pages with high page rank (an attribute awarded by Google to any page that it has observed over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.

The ‘anchor text’

Similar to a label, the backlink anchor text has influence over the search engines valuation of the backlink. Relevance is the first principle for most search engine algorithms and it follows if the text on the page is about ‘drying chillis” then it is from a search engine’s perspective, more valuable for the backlink’s anchor text to this page to contain the word ‘chilli’ as opposed to a related term such as ‘drying spices’.

Common mistakes

It’s not rare for novices to confuse the quantity with the quality of backlinks and easily be perplexed by their lack of progress Having a substantial number of backlinks to your page doesn’t necessarily mean the search engines will see your page as relevant.

How to build backlinks

So here is my tried and tested advice for getting backlinks to your pages, good visibility in the search engine results pages and quality traffic to your site.

1. Choosing the right keywords from the outset is essential.
2. I always set out to put together a keyword cloud.
3. I most often start with a single primary keyword or key phrase which has substantial visitor traffic.
4. The fastest and cheapest method to find out how much traffic a keyword or key phrase is getting is to use the Google keywords discovery tool.
5. I carefully consider words and search phrases associated with my ‘top’ level phrase and build my ‘cloud’.
6. From this cloud I create a library of content containing articles, videos and blog posts each with backlinks labeled with the related anchor text and then utilize a portfolio of content distribution systems to disperse my articles and videos to a wide range of directories.
7. When I author content I do so with the reader in mind so as each piece of content attracts backlinks to itself as well as sends backlinks to my target pages.

eyesee Uncategorized Anchor Text, Back Links, backlink, backlinks, First Principle, google, Google Web, Inbound Links, internet marketing, link building, Novices, Page Doesn, Page Rank, Search Engine Algorithms, search engine marketing, Search Engine Visibility, Search Engines, Searcher, seo, Spices, Substantial Number, Target, Three Elements, Traffic Building, Visitor Traffic